Improving Your Business

Best business books according to top producers
Best business books according to top producers

For many agents, a robust reading list helps them retain balance while also learning new techniques and information. We spoke with a few agents who are leading the pack in sales in their areas to find out what should be...

What agents and their clients should know about moving scams
What agents and their clients should know about moving scams

Agents have a responsibility to do right by their clients in every way possible, but in the complex, lengthy process of buying and selling a home, not everything may be within an agent’s full control. Criminals and con artists still...

BeltLine U. offers Atlanta agents a chance to learn more about hot area
BeltLine U. offers Atlanta agents a chance to learn more about hot area

Atlanta BeltLine has been hailed as the most comprehensive transportation and economic development effort the City of Atlanta has ever pursued. Given the amount of attention the BeltLine has received, most agents around Atlanta have cursory knowledge about the project’s...

How to recruit the best agents to your firm
How to recruit the best agents to your firm

One of the main challenges a managing broker will face is recruiting top agents to join their team — someone who not only fits their culture, but can achieve sales and serve as a brand ambassador for their brokerage. Engel &...

What real estate agents can do to help create a beautiful and functional kitchen
What real estate agents can do to help create a beautiful and functional kitchen

Heather Scruggs, the merchandising manager at Trendmaker Homes, is always keeping up on the latest trends in home construction and renovation. Here, she tells agents what they need to know about kitchen design to help seller clients get the best...

4 tips on working with international buyers
4 tips on working with international buyers

Reaching international buyers is paramount to success in some markets. While many agents spend money on print and other advertising in foreign cities, by and large the best bang for your buck is to begin fostering relationships with local brokers,...

What real estate brands can learn from the ecommerce industry
What real estate brands can learn from the ecommerce industry

When the retail industry started to move heavily into the digital sphere, it had to learn some hard lessons before it could flourish. All the old tricks that had worked with brick-and-mortar stores had to be reviewed. But since then...

5 issues faced when inheriting a house
5 issues faced when inheriting a house

The recent death of legendary singer-songwriter Aretha Franklin initially posed a quandary for her four surviving sons. Because she didn’t leave a will, her $80 million fortune – including Franklin’s numerous real estate holdings – likely will take longer to...

How teams impact real estate brokerages
How teams impact real estate brokerages

About 80 percent of real estate executives agree that teams have facilitated growth in their brokerage’s business over the last five years, according to a new research from an Imprev Thought Leader Study. Teams are becoming increasingly popular and encouraged with...

parkbench.com recommends social media tips for growing your real estate brand
parkbench.com recommends social media tips for growing your real estate brand

Ok, so you didn’t get into real estate to become a social media guru. And maybe you don’t even like being on social media. Get over it! Engaging on social media doesn’t have to be yet another arduous marketing task...

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